[Desktop_architects] RE: [Lf_desktop] LF Desktop Linux Workgroup Conference Call - Minutes1/16

Bryan, Shane shane.bryan at intel.com
Thu Jan 17 10:23:38 PST 2008


John Walicki wrote:
>                      Apple can spend $100M on their commercials, the
> LF isn't in a position to do that.  However, we can develop a message 
> and promote it through the press/media.  Jim agreed to help us on 
> that.  The industry consortium model aka "Got Milk?" is what we're 
> after.  Instead of promoting a Ubuntu/SLED/Fedora/RedHat/Xandros/etc 
> brand, we need a witty, catchy Linux Desktop message.

Off the top of my head slogan ideas:

"Got Choices?"
"Got Choice?"
"Got Options?"

Or play off the AOL "You've Got Mail!" campaign:

"You've Got Choices!"
"You've Got Options!"

This lends itself to focusing on the key value of Linux as a choice, not
just as a competitor to MS. It also allows ads to play up the fact that 
there are choices of vendors available within the Linux world as well, 
not just "Yet Another Monolithic OS" (YAMO) to be locked into.

Just some random thoughts,

Shane...



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