[Desktop_architects] RE: [Lf_desktop] LF Desktop Linux Workgroup Conference Call - Minutes1/16

[David "Lefty" Schlesinger]

Ken VanDine wrote:
> I agree, this is a good place to start.  Perhaps we should avoid the
> "Choice" word there to avoid the being construed as related to
> abortion... such a touchy topic.  So I like "Got options?"
>   =

Yes, I agree with Ken. Thanks to John for a good concept.
> --Ken
>
> On Thu, 2008-01-17 at 10:23 -0800, Bryan, Shane wrote:
>   =

>> John Walicki wrote:
>>     =

>>>                      Apple can spend $100M on their commercials, the
>>> LF isn't in a position to do that.  However, we can develop a message =

>>> and promote it through the press/media.  Jim agreed to help us on =

>>> that.  The industry consortium model aka "Got Milk?" is what we're =

>>> after.  Instead of promoting a Ubuntu/SLED/Fedora/RedHat/Xandros/etc =

>>> brand, we need a witty, catchy Linux Desktop message.
>>>       =

>> Off the top of my head slogan ideas:
>>
>> "Got Choices?"
>> "Got Choice?"
>> "Got Options?"
>>
>> Or play off the AOL "You've Got Mail!" campaign:
>>
>> "You've Got Choices!"
>> "You've Got Options!"
>>
>> This lends itself to focusing on the key value of Linux as a choice, not
>> just as a competitor to MS. It also allows ads to play up the fact that =

>> there are choices of vendors available within the Linux world as well, =

>> not just "Yet Another Monolithic OS" (YAMO) to be locked into.
>>
>> Just some random thoughts,
>>
>> Shane...
>>
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>>     =

>
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