[Desktop_architects] Desktop Linux marketing slogans
Dan Kegel
dank at kegel.com
Fri Jan 18 12:37:05 PST 2008
All those brands you mention already have excellent
products which are immediately familiar to all
consumers. Linux should not do such advertizing
until it similarly has concrete, excellent products
that everyone knows about. The Eee PC is a
great start, as will be the coming wave of Linux
phones. A compaign that ties all those already
known great products together with an image
or slogan would be a great thing.
On Jan 18, 2008 12:30 PM, Greg Raiz <graiz at raizlabs.com> wrote:
> Branding and slogans aren't about the product, they speak to the culture and
> emotional experience you want people to have.
>
> Some examples:
> McDonalds - "I'm loving it"
> Coke - "Life tastes good"
> Wheaties - "Breakfast of Champions"
> GE - "We bring good things to life"
> Nike - "Just do it"
> Staples - "That was Easy"
>
> Note, great slogans don't usually mention the product by name,
> A lot of the slogans I've seen on this list are clever but don't push at the
> emotional reasons.
>
>
> --
> Gregory Raiz
> Raizlabs Corporation
> www.raizlabs.com
> 617-820-5206
>
> User interface, design & software development.
> We create simple solutions for a complex world.
--
Wine for Windows ISVs: http://kegel.com/wine/isv
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